DIGITAL MARKETING COURSES
DIGITAL MARKETING
MARKETING STRATEGY
MARKETING RESEARCH
CORPORATE SALES
DIGITAL MARKETING
Certification:
M2Y Digital Marketing certifications include Associate, Professional, Specialist and Expert levels. Anyone interested in learning about Digital Marketing can earn these certifications.
Syllabus:
- Introduction
- Understand and Evaluate Digital Marketing (DM) Channels
- Plan and Develop DM Channels
- Optimize Website
- Optimize Mobile/Tablet/Devices
- Optimize Social Media
- Other Important Elements of DM Channel
CERTIFICATION LEVELS
Expert Level
Examination Formats
- Multiple choices.
- 180 questions.
- No negative marks for wrong answers.
- 240 minutes duration.
- Proctored online exam.
Audience Profile
This certification is appropriate for Sales and Marketing professionals interested in becoming M2Y certified Sales and Marketing Experts.
Prerequisites
The candidate should have a minimum of five years of work experience. It is necessary to complete the M2Y Specialist level certification and study all processes from the M2Y Guide before applying for the M2Y Expert level certification.
Specialist Level
Examination Formats
- Multiple choices.
- 140 questions.
- No negative marks for wrong answers.
- 180 minutes duration.
- Proctored online exam.
Audience Profile
This certification is appropriate for Sales and Marketing professionals interested in becoming Sales and Marketing Specialists.
Prerequisites
The candidate should have a minimum of three years work experience. It is preferable to complete the M2YProfessional level certification and study all processes from the M2Y Guide.
Professional Level
Examination Formats
- Multiple choices.
- 100 questions.
- No negative marks for wrong answers.
- 120 minutes duration.
- Proctored online exam.
Audience Profile
This certification is appropriate for anyone interested in becoming Sales and Marketing Professionals.
Prerequisites
It is preferable to complete the M2Y Associate level certification and study the recommended processes from the M2Y Guide.
Associate Level
Examination Formats
- Multiple choices.
- 40 questions.
- One mark awarded for every right answer.
- No negative marks for wrong answers.
- 30 questions must be answered correctly topass.
Audience Profile
Anyone interested in learning more about Sales and Marketing can take this course and exam for free.
Prerequisites
There is no formal prerequisite for this course.
DIGITAL STRATEGY
Certification:
M2Y Marketing Strategy certifications include Associate, Professional, Specialist and Expert levels. Anyone interested in learning about Marketing Strategy can earn these certifications.
Syllabus:
- Introduction
- Analyze Market Opportunity
- Define Competition, Targeting and Positioning
- Determine Pricing and Distribution Strategies
- Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
CERTIFICATION LEVELS
Expert Level
Examination Formats
- Multiple choices.
- 180 questions.
- No negative marks for wrong answers.
- 240 minutes duration.
- Proctored online exam.
Audience Profile
This certification is appropriate for Sales and Marketing professionals interested in becoming M2Y certified Sales and Marketing Experts.
Prerequisites
The candidate should have a minimum of five years of work experience. It is necessary to complete the M2Y Specialist level certification and study all processes from the M2Y Guide before applying for the M2Y Expert level certification.
Specialist Level
Examination Formats
- Multiple choices.
- 140 questions.
- No negative marks for wrong answers.
- 180 minutes duration.
- Proctored online exam.
Audience Profile
This certification is appropriate for Sales and Marketing professionals interested in becoming Sales and Marketing Specialists.
Prerequisites
The candidate should have a minimum of three years work experience. It is preferable to complete the M2YProfessional level certification and study all processes from the M2Y Guide.
Professional Level
Examination Formats
- Multiple choices.
- 100 questions.
- No negative marks for wrong answers.
- 120 minutes duration.
- Proctored online exam.
Audience Profile
This certification is appropriate for anyone interested in becoming Sales and Marketing Professionals.
Prerequisites
It is preferable to complete the M2Y Associate level certification and study the recommended processes from the M2Y Guide.
Associate Level
Examination Formats
- Multiple choices.
- 40 questions.
- One mark awarded for every right answer.
- No negative marks for wrong answers.
- 30 questions must be answered correctly topass.
Audience Profile
Anyone interested in learning more about Sales and Marketing can take this course and exam for free.
Prerequisites
There is no formal prerequisite for this course.
DIGITAL RESEARCH
Certification:
M2Y Marketing Research certifications include Associate, Professional, Specialist and Expert levels. Anyone interested in learning about Marketing Research can earn these certifications.
Syllabus:
- Introduction
- Define Research Problem and Choose Research Design
- Data Collection
- Data Processing and Data Analysis
- Data Interpretation and Reporting
- Appendix
CERTIFICATION LEVELS
Expert Level
Examination Formats
- Multiple choices.
- 180 questions.
- No negative marks for wrong answers.
- 240 minutes duration.
- Proctored online exam.
Audience Profile
This certification is appropriate for Sales and Marketing professionals interested in becoming M2Y certified Sales and Marketing Experts.
Prerequisites
The candidate should have a minimum of five years’ work experience. It is necessary to complete the M2Y Specialist level certification and study all processes from the M2Y Guide before applying for the M2Y Expert level certification.
Specialist Level
Examination Formats
- Multiple choices.
- 140 questions.
- No negative marks for wrong answers.
- 180 minutes duration.
- Proctored online exam.
Audience Profile
This certification is appropriate for Sales and Marketing professionals interested in becoming Sales and Marketing Specialists.
Prerequisites
The candidate should have a minimum of three years work experience. It is preferable to complete the M2YProfessional level certification and study all processes from the M2Y Guide.
Professional Level
Examination Formats
- Multiple choices.
- 100 questions.
- No negative marks for wrong answers.
- 120 minutes duration.
- Proctored online exam.
Audience Profile
This certification is appropriate for anyone interested in becoming Sales and Marketing Professionals.
Prerequisites
It is preferable to complete the M2Y Associate level certification and study the recommended processes from the M2Y Guide.
Associate Level
Examination Formats
- Multiple choices.
- 40 questions.
- One mark awarded for every right answer.
- No negative marks for wrong answers.
- 30 questions must be answered correctly topass.
Audience Profile
Anyone interested in learning more about Sales and Marketing can take this course and exam for free.
Prerequisites
There is no formal prerequisite for this course.
CORPORATE SALES
Certification:
M2Y Corporate Sales certifications include Associate, Professional, Specialist and Expert levels. Anyone interested in learning about Corporate Sales can earn these certifications.
Syllabus:
- Introduction
- Understand Sales Value Proposition & Determine Corporate Sales Channels
- Prepare Organization for Sales
- Training for Corporate Sales
- Sales Process-Prospecting
- Sales Process-Conversion
- Account Management
CERTIFICATION LEVELS
Expert Level
Examination Formats
- Multiple choices.
- 180 questions.
- No negative marks for wrong answers.
- 240 minutes duration.
- Proctored online exam.
Audience Profile
This certification is appropriate for Sales and Marketing professionals interested in becoming M2Y certified Sales and Marketing Experts.
Prerequisites
The candidate should have a minimum of five years’ work experience. It is necessary to complete the M2Y Specialist level certification and study all processes from the M2Y Guide before applying for the M2Y Expert level certification.
Specialist Level
Examination Formats
- Multiple choices.
- 140 questions.
- No negative marks for wrong answers.
- 180 minutes duration.
- Proctored online exam.
Audience Profile
This certification is appropriate for Sales and Marketing professionals interested in becoming Sales and Marketing Specialists.
Prerequisites
The candidate should have a minimum of three years work experience. It is preferable to complete the M2YProfessional level certification and study all processes from the M2Y Guide.
Professional Level
Examination Formats
- Multiple choices.
- 100 questions.
- No negative marks for wrong answers.
- 120 minutes duration.
- Proctored online exam.
Audience Profile
This certification is appropriate for anyone interested in becoming Sales and Marketing Professionals.
Prerequisites
It is preferable to complete the M2Y Associate level certification and study the recommended processes from the M2Y Guide.
Associate Level
Examination Formats
- Multiple choices.
- 40 questions.
- One mark awarded for every right answer.
- No negative marks for wrong answers.
- 30 questions must be answered correctly topass.
Audience Profile
Anyone interested in learning more about Sales and Marketing can take this course and exam for free.
Prerequisites
There is no formal prerequisite for this course.